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Competition in Streaming: Balancing Free and Premium Services

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Competition in Streaming: Balancing Free and Premium Services

Competition in Streaming: Balancing Free and Premium Services

Free streaming platforms face problems in the face of increasing discretionary spending as it is declining and churn rates rise. CVM (Customer Value Management) (CVM) initiatives are likely to be successful in 2021 in reducing churn rates as well as improving retention. Free streamers are able to make money from their content via selling merchandise […]

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